Rolled vs. Folded

Prior to the mid-1980s, most U.S. and foreign paper
movie posters (such as one sheets)were shipped to theaters folded
(approx. folded size = 10 1/4x13 1/2). Only occasionally were they
issued rolled, making rolled ones from before the mid-80s highly
desirable. Cardboard stock posters (such as inserts) were issued
either rolled or folded. Today, all U.S. posters are rolled, while
foreign posters still tend to be folded.