Approximately 27x41. Printed on paper stock. Standard poster size in U.S. theaters. Always vertical. If printed before 1985, most have two horizontal folds and one vertical fold, except Disney posters, which often do not have the vertical fold. Since mid-1980s, most posters are rolled. Also, with the advent of backlit light boxes in 1985, many modern posters are printed on both sides. Recent posters may be 27x40 or smaller.
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