Glossary Index

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Single-Sided / Double-Sided

Before 1988, when lightboxes became popular for theater lobby display of one sheets, posters were single-sided. . The lightboxes wash out the image on single-sided posters, so double-sided posters, with the image re-enforced by being reprinted on reverse, came into use. Early double-sided posters are considered desirable because 1) far fewer were produced in the early days of the format and 2) they are much more difficult to reproduce, although there are a few examples of double-sided reproductions.

Six Sheet

81x81. Printed on paper stock, usually in four overlapping sections. Generally used in larger U.S. theater lobbies and movie palaces, or on the outside of a building. Almost always folded. Very large and cumbersome, and therefore extremely rare. Studios stopped issuing them in the 1970s.

Snipe

Small sticker with additional information affixed to an original movie poster by distributors or theater managers while the movie is still in its original release. Might contain an amended rating, a review, etc. Considered a very minor defect to most collectors, depending on size, location and whether or not it detracts from the original image. If large and distracting and can not be removed, then it considered a major flaw. A snipe is also the information strip on the back of a still.

Souvenir Program

Hardbound or paperback multi-page booklet filled with scenes from a film and background information on production. Created for major movie releases and sold in lobbies of first-run movie theaters.

Starch Backing

A poster conservation method in which the poster has been flattened, cleaned and de-acidified. May include minor touch-up if the fold lines are noticeable. Not mounted after completion. Recommended only for posters in Near Mint condition and those of a strong stock paper with fold lines that are not weak.

Still

8x10. Usually black-and-white photos, often with a glossy finish, used for lobby display and press promotion. Issued in sets, sometimes on photo paper, sometimes on cardstock similar to lobby cards. Sometimes referred to as Mini Lobby Cards. Used for promotion. Included in Press Kits. Very collectible.

Stone Lithography

An early lithography method for advertising posters from the 1870s-1950s, Hand printed. Characterized by rich, deep colors. Treasured by collectors. The print run could have been from one hundred to a few thousand. Artists spent days drawing on special lithographic stones and printing on a lithograph press. Each color was drawn on a stone with crayons or greasy ink. The drawing was then fixed to the stone with acid. Ink was applied and then a sheet of paper was pressed on the stone. This was done repeatedly for each different color. Considered a lost art and almost never used today.

Style

For certain films, two or more styles of posters are created to appeal to different markets. Sometimes, during a long run, a new style is introduced to refresh an ad campaign. For example, one poster for a given film may focus on the romantic angle, while another might feature an action shot. Styles are designated A, B, C, etc.

Subway

59x45. Horizontal. Used in US mass transit systems, mostly in New York. May feature different artwork from one sheet. May be either rolled or folded. Somewhat large and cumbersome, but because they are printed on a thick paper, they are durable. Still used today.

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