Glossary Index

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Lenticular

Approx. 27x41. Printed between composite sheets of plastic (usually about 3/16 thick), and lit from behind, creating a holographic/3D effect. Expensive to produce and thus quite rare.

Linen Backing

An archival poster conservation method, in which the poster is de-acidified and museum-mounted with wheat paste onto acid-free Japanese rice paper and adhered to canvas. Provides stability and prevents possible deterioration, smoothes and flattens out waves and wrinkles, making creases and folds less noticeable (sometimes invisible). If necessary, restoration can happen at this point. Linen backing can dramatically improve the appearance of a poster, substantially increasing its value.

Lithographers

Companies using the lithography process to print posters. Lithography uses stone or a metal plate to create a printing template, with the surface divided between areas that are treated to resist ink and those that accept it. Invented by Alois Senefelder in 1798 in Germany.

Lobby Card (LC)

14x11. Printed on light cardstock. Originally made in sets of eight for display in theater lobbies. A typical lobby set consists of one Title Card (a special design usually depicting all key stars, listing credits; intended to represent the entire film rather than a single scene) and seven Scene Cards (depicting a scene). No longer used in the US, but still produced occasionally for the overseas market. Also:

- Jumbo Lobby Cards (JLC): 14x17. Made before 1940. Usually found only as single cards, but is extremely rare as a set.

- Mini Lobby Cards (MLC): 8 x10.

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