Glossary Index

A | B | C | D | F | G | H | I | J | K | L | M | N | O | P | R | S | T | W
Key Art

The design concept for a movie poster. Key elements often re-worked for use on Advance, Teaser or other styles of movie posters. Elements were also used for trade promotions, press kit covers, etc.

Key Set

When used without a modifier, key set refers to all the stills (hundreds) selected as the master set of images for a film. Also, a movie publicity term for a specific group of 8x10 stills or any complete group of stills selected for a particular purpose. Usually mounted on canvas and placed in binders. Other uses of the phrase key set include:

- Newspaper Key Set (a.k.a. New York newspaper set): Stills placed in a press kit. The complete newspaper set was often called a brown bag set, because they were placed in a small bag and stamped with the title of the film and other information.

Better Business Bureau Approved

Click to verify BBB accreditation and to see a BBB report.

RalphDeLuca.com is accredited as meeting Better Business Bureau standards.

BBB Rating of A+

Click to verify BBB accreditation and to see a BBB report.

Appraisals by Ralph DeLuca

Determine the real value of your items. Instant cash offers- no one will pay you more.
Click Here for Info!

Subscribe

News from Ralph DeLuca

Image 01Image 02Image 03