British Posters, UK Posters

The most common varieties include:

- Quad: 40x30. The standard British poster. Printed on paper stock. The image is often designed to fit the horizontal format, and is not just an imitation of the US one sheet artwork. Used to be issued folded but are now rolled.

- Half sheet: 22x28. Virtually identical to the American half sheet and uses the same format. It can be rolled or folded. It is not as common as the Quad.

- Double Crown (DC): 20x30. Printed on paper stock.

- One sheet: 27x40. Not as common as the Quad (see above). Printed in Britain for use in other countries. Used to be issued folded but are now rolled.

- Three sheet: 41x81. Not as common as the US three sheet.

- Underground Poster, a.k.a. Giant Fly (Fly): Approximately 65x40. Printed on paper stock. Used on the walls of London Underground stations and bus shelters. When this size is not produced, several copies of international one sheets are grouped to fill the display area instead.

- Front of House (FoH): 10x8. Printed on cardstock. Usually issued in sets of eight, in color, for display in theater lobbies. Often smaller versions of lobby card sets.

- Billboard: 80x90. The top 10 inches are left blank so the theater information can be put in later, as with US window cards.